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12 Best Places to Shop in New Buffalo, Michigan

12 Best Places to Shop in New Buffalo, Michigan


New Buffalo, Michigan, located along the Lake Michigan shoreline, offers more than beautiful scenery and upscale homes. For those interested in shopping, the town provides a range of stores catering to residents, vacationers, and second-home buyers. From high-end boutiques to curated lifestyle shops, these retail destinations align well with the preferences of those exploring New Buffalo, MI, real estate. Below are 12 top shopping destinations worth visiting.

1. Frecklefarm

Frecklefarm is a carefully curated boutique known for its upscale home décor, furniture, and lifestyle goods. Located in the heart of New Buffalo, the store features a mix of modern and coastal design elements that appeal to homeowners looking to furnish lakefront properties. It’s a destination for those seeking quality pieces that blend comfort with style.

2. Sojourn

Sojourn offers clothing, accessories, and home items with a minimalist, elevated aesthetic. Shoppers will find a range of designer and artisan brands that reflect a clean, modern sensibility. It’s a popular stop for individuals furnishing second homes or updating their wardrobe with pieces suitable for both city and resort life.

3. Custom Imports

For unique home accents and handcrafted goods, Custom Imports delivers a globally inspired shopping experience. The inventory includes textiles, pottery, and custom furniture with an emphasis on quality and craftsmanship. It’s particularly appealing to those interested in New Buffalo, MI, real estate, as the store’s offerings fit seamlessly into high-end home environments.

4. Hidden Gem

Located on Whittaker Street, Hidden Gem lives up to its name by offering a thoughtfully selected range of clothing, jewelry, and accessories. The boutique is favored by those who appreciate contemporary fashion with a timeless look. Personalized service and limited-run pieces make it a destination for return shoppers.

5. The Apothecary New Buffalo

This modern wellness boutique focuses on skincare, clean beauty, and holistic health products. Its upscale branding and product lines draw in a clientele looking for quality and sustainability. The store complements the area’s lifestyle of relaxation and wellness, especially for residents or visitors spending time at their lake homes.

6. Latitude 42

Latitude 42 offers a stylish mix of casual clothing, beachwear, and regional gifts. The shop has become a favorite among visitors and locals looking for resort-inspired attire and Michigan-themed merchandise. For second-home owners outfitting their summer wardrobes or looking for gifts, it provides a reliable shopping experience.

7. New Buffalo Shirt Co.

With a focus on well-designed apparel and regional branding, New Buffalo Shirt Co. is more than just a T-shirt shop. Their inventory includes quality sweatshirts, hats, and outerwear with understated local pride. It’s a frequent stop for homeowners outfitting their families or hosting guests at their vacation properties.

8. Judy’s Boutique

Judy’s Boutique caters to shoppers seeking elegant women’s fashion. The store’s inventory includes dresses, accessories, and handbags that reflect a polished, classic style. It's well suited to customers who prioritize sophistication and quality in their wardrobes, particularly during seasonal events or social gatherings in the area.

9. The Villager Gift Shop

A long-standing fixture in New Buffalo, The Villager provides an eclectic mix of gifts, home accents, and seasonal décor. Its reputation for dependable service and appealing merchandise makes it a frequent stop for both long-time residents and newcomers looking to personalize their homes or find hostess gifts.

10. Sweetwater Boating Supplies

For those who enjoy time on the water, Sweetwater Boating Supplies offers apparel, gear, and accessories tailored to a nautical lifestyle. With Lake Michigan just steps away, the store is a practical stop for second-homeowners who need boating essentials or lake-friendly clothing and accessories.

11. Goldberry Woods Farm Store

Part of a boutique inn and organic farm, this store sells handcrafted goods, including small-batch jams, skincare products, and locally made crafts. It appeals to buyers who value sustainability and want to bring home locally produced items. While slightly outside the main shopping district, it’s a worthwhile visit for those interested in lifestyle-driven shopping.

12. Whittaker Woods Golf Pro Shop

This retail stop at the Whittaker Woods Golf Club offers more than golf gear. The Pro Shop carries name-brand sportswear, accessories, and casual items that are ideal for both on and off the course. Many residents in nearby communities visit to browse quality apparel that fits the recreational lifestyle common in New Buffalo.

About Jackson Matson

Jackson Matson is recognized among the top-performing real estate professionals in Southwest Michigan, consistently ranking in the top 1% of Realtors in the region. He is a recipient of the Diamond Award and is widely regarded as a trusted expert from South Haven to New Buffalo and across the area's resort towns.

With more than two decades of experience in the summer and second-home market, Jackson has built a strong reputation for consistently advocating on behalf of his clients. His dedication, clear communication style, and thoughtful approach have earned him the respect of buyers, sellers, and colleagues throughout the industry.

Contact Jackson Matson today for expert advice and personalized assistance navigating the New Buffalo, MI, real estate market



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